House of Social Networks

Albert Kaufman
3 min readJan 11, 2021

I was working with a client yesterday (11.7.2008) and came up with a great metaphor to frame how social networking is helpful. Each kind of social network is a like a room in a house. How might each one help us with our work and play?

Facebook to me are the rec or living room. These networks are colorful, full of pictures and are great places to entertain — you can create an event and see who is coming or post something you’d like to share such as an article, music or video — something that typically would be experienced in one’s living room. The space is somewhat cozy, friendly and a…

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Albert Kaufman

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