How to Effect Change in our World

Albert Kaufman
5 min readDec 4, 2020

An explanation of my processes:

There are many ways to effect change in the world. You can talk to one person or many with your idea and if you’re persuasive and your idea is a good one you may be able to see a positive result. I have been an activist since I was a teenager (born in 1961), but in the last 20 years or so I have been weaving what I have been learning as a digital marketing professional with what I have learned previously through various organizing efforts I’ve participated in and led. If I had written this even a year ago it would have been a different article, but now it’s 2020 and things are coming into focus for me in a new way. Feel free to take any of this and try it out for yourself and get back to me. I also am always open to feedback — so, add something in the comments section below or send me your thoughts directly.

  1. Pick something you want to see changed. This is something I learned from Harvey Jackins who started Re-evaluation Counseling. Pick one thread. Dedicate some time to pulling on that thread — possibly for the rest of your life. Usually, for me, this has been something that has bothered me. I imagine that’s a driver for many people. Or, maybe it’s something you’d like to prevent from happening — the climate crisis comes to mind. One of the first issues that really caught my attention and that I have kept high on my list is population growth. Once I learned about ZPG in 1995 that was the thread for me — and I’ve been pulling ever since. But I think for the purposes of this…

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Albert Kaufman
Albert Kaufman

Written by Albert Kaufman

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